ack in 2010 famed lens man, Mario Testino, shocked the bourgeoisie with a photo shoot like no others. Using Vogue Homme International as platform, he objectified a new male ideal by creating a photo editorial marrying men with furs. Styled by Carine Roitfeld, this photo shoot introduced a new Venus in Fur genre: the Adonis in Fur.Turning men into pin-ups can still be surprising and amusing at the same time.
When the tables are turned and a beautiful man is objectified for the lens, the message can take very different meanings, ranging from narcissism to homo-erotica. Tom Ford capitalized on that trend during his 1990s Gucci tenure and has continued to do so to this day with his eponymous label’s advertising campaigns.
A new peacock is awakening and is not shy in demanding more attention. Responding to this change in mood, designers and luxury labels are exploring and introducing a greater fashion variety for men ranging from tailored garments to leather goods to timepieces.
they have been amazing! Whereas men’s style was given second place to womenswear for too long, it is currently experiencing a full-fledged renaissance, embracing a multitude of luxury touches guided, in part, by the global consumption driven by BRICS nations (Brazil, Russia, India, China and South Africa).