Fahad Hussayn’s Gorgeous Embroidery Collection 2015.Fahad Hussayn may just be one of the most under-rated designers in Pakistan. True, his over-the-top ramp styling always garners press coverage but both the press and consumers are apt to dismiss him as a marvel of styling over substance. Nothing could be further from the truth. A visit to Hussayn’s Lahore studio proves the depth of this talent. Those striking ramp outfits are even better up close; the level of detailing is quite extraordinary. His creations incorporate custom fabrics in silk and hand-woven cotton, intricate built-up embroideries and impeccable tailoring.
The sheer range of embroidery techniques employed is remarkable but each outfit is finely judged, the various elements working in harmony to create a luxe effect.Hussayn is justly proud of the artisan nature of his creations,
“I’m very quality conscious and have been known to have things re-made three times if they are not right. I have collected the best kaarigars over the years and I hoard them jealously.Hussayn’s gorgeous embroidery should come as no surprise. His degree thesis was on embroidery techniques. His embroideries are delicate and immaculately finished, all the more covetable when many so-called designer outfits feature cheap sequins and beads tacked onto machine embroidery.
Hussayn also puts a lot of thought and effort into the finishing of his outfits.
“I have cotton zari fabrics woven specially for trimming my outfits. I use custom-made kora that is specially treated so that it won’t go black.”Hussayn may sometimes be guilty of a lack of a pragmatic business mindset. He will create labour-intensive pieces that are not commercially viable – casting metal for embroidery or making custom felting for felted jackets. With the passion of a true artist, he will concentrate on his creative vision rather than whether the custom detailing will be sellable.
At the end of the day, however, it’s the customer who benefits. Surprisingly, Hussayn’s collection is relatively affordable and good value for money. He puts in more detailing than many designers. Unlike some on MM Alam Road he is not going to charge tens of thousands for Liberty-market style embroidery. Hussayn’s formals are not cheap by any means but compare well with other designers in terms of quality. At heart, Hussayn is a true couturier and his outfits reflect the artistry and craftsmanship that is the hallmark of true couture.