Latest Story Behind Seoul’s Street Style Staple 2016
The hanbok is a interested outfit. Perhaps better known as Japanese conventional outfit, it includes a chima—an empire-waist outfit with billowing football dress proportions—and a jeogori, or popped cross-collar coat, made from actual chiffonlike soft silk and linked closed with only one bow. Compared with the kimono or cheongsam, the hanbok has stayed relatively obscure—you don’t see many in the Western. You don’t see many in Seoul either, for that matter: It dropped out of benefit as the town quickly upgraded, or so the tale goes.
But these things modify. In May, when Karl Lagerfeld select to existing Chanel’s Hotel selection in Seoul, style Ji Hye Recreation area closed the display in a spectacular apple and light light red outfit with an breezy skirt—the hanbok, converted adoringly into a red carpet–worthy dress. At the latest London Style A week, Phil Oh qualified his lens on two ladies in purple hanboks, holding small Céline bags along the Champs-Élysées. On the roads from Gangbok to Gangnam, you’ll see them now, and at Seoul Style A week, features of ladies in hanboks triggered a photography craze each time they showed up. It’s official: The hanbok is returning, and creating a significant effect on the city’s fashion field. But what exactly stimulated this unexpected revival?
“In 2014, there was this growth, and it just became a pattern,” describes Lee Jiyeon at Dongdaemun Design Plaza with her buddy, Kim Garyung. The two met at a hanbok celebration at Duksung, a personal women’s school in north Seoul. “There are so many hanbok events at colleges,” Jiyeon says. “Many individuals nowadays want to put on hanbok and improve hanbok culture—if you search the hashtag ‘hanbok’ on Instagram, you will see so many individuals dressed in it.”
Garyung, 16, who signed up with the team last year, would use a hanbok three times a week; nowadays, she’s dressed in a galactic outfit, printed with light red moons and milky white-colored celebrities. “I purchased the material at Dongdaemun Market, and then I took it to Gwangjang Market to personalize it,” she says. “A lot of individuals do that now.” Meanwhile, Jiyeon, 26, who first dove into the field two decades ago, would use a wine red coat and actual greyish sheets and pillowcases outfit that touches upon the floor as she walking. “I use a hanbok every day,” she says. “It’s fairly, and you can use it so stylishly.” On other times, Jiyeon would use contemporary hanboks—fetching cover outfits and skirts—which she says have performed most in enhancing the garment’s restored existence.
We go to Jeonju, an historical town southern of Seoul, where developer Hwang Yi-seul, 28, designs neo-hanboks at Leesle: A fast coatdress with a Y-shaped white-colored receiver and minor part troubles, combined with thin denims, and denims and white-colored cover tops, cut simply to hug the shoulder area. “I concentrate on developing outfits that combination in,” Yi-seul says. “I don’t want to put the conventional components in advance part, but rather keep them simple.”
Though she first began creating hanboks nine decades ago, the self-taught developer released Leesle just last Aug, after seeing requirement improve. “Korea has more than 5,000 decades of its own record and outfits customs, but individuals cure hanbok like outfits arranged only for formal events,” Yi-seul describes. According to her, the conventional outfit now makes up only 1 % of the country’s fashion industry. “I believed that if it carries on this way, then our exclusive customs will appear reduced,” she says. “That’s why I began to make contemporary hanboks, so that more individuals could see their elegance and value.”
Initially motivated by Goong, a well-known manhwa or visual novel from the beginning aughts, traditional components become wearable in Yi-seul’s arms, delivered in simple cotton and sheets, and set and ribbons. “The number of outfits we are promoting is evidence of how many individuals are dressed in hanboks again,” she says—1,000 items each 30 days to 20-something females and teenagers, like Jiyeon and Garyung. Long ago in Seoul, Jiyeon amounts it up: “Today individuals want to outfit to make an impression on themselves,” she says, cheerful, “and hanboks are good for that.”